Our Story
Born from a simple idea: great coffee should be accessible to everyone, everywhere.
Where Every Cup Begins With Freshness
What began as a bold vision in the Philippines has grown into a movement. At B1T1, we believe that every cup should deliver flavour, freshness and value — no compromise. From day one, we set out to disrupt the industry norm: offering premium-inspired brews at an unbeatable value, without sacrificing excellence.
We partner with trusted suppliers, invest in our communities, and believe in building relationships around every cup. Because at B1T1, it's more than coffee — it's connection, conversation and daily joy.
Join us in this journey: where every cup begins with freshness, and every sip reflects our commitment to quality, affordability, and shared moments.
Our Values
Quality First
We source only the finest beans from sustainable farms around the globe — and we keep high standards in brewing, service and freshness. Every recipe is tested and refined so each cup tastes consistent, balanced, and satisfying. From bean selection to final pour, quality is our promise in every branch. We monitor flavor notes, texture, and temperature so your drink is never “just okay.” Even our ingredients, packaging, and equipment are chosen to protect taste and deliver the best experience, every time you order.
Made with Love
Every cup is crafted with care. From barista to hand-over, we aim to deliver warmth, passion and attention to detail in each serving. We believe the little things matter—clean preparation, precise measurements, and a friendly smile. It’s how we turn everyday coffee runs into small moments of joy. Behind every drink is a team that takes pride in what they serve, from the first stir to the final lid. We want you to feel welcome, heard, and taken care of—whether it’s your first visit or your daily routine.
Community Driven
We believe in building more than coffee shops. We build connections, support local suppliers, and create shared moments — one cup at a time. Our stores are designed to feel welcoming, whether you’re grabbing coffee on-the-go or staying to chat. When our community grows, we grow with it—together. We listen to feedback, celebrate local stories, and show up in the neighborhoods we serve. More than a brand, we aim to be part of your day—fueling work, study sessions, meetups, and milestones with a cup you can count on.
Smart Innovation
Recognised for our forward-thinking approach to coffee and franchising, we combine excellence in craftsmanship with smart, value-driven innovation. We continuously improve our processes, training, and systems to serve you faster and better—without sacrificing taste. Innovation helps us keep coffee accessible, convenient, and consistently great. We use data and real-world insights to refine menus, streamline operations, and support our franchise partners. As we grow, we stay focused on what matters most: reliable quality, fair value, and a better experience for every customer.